Thinking from the customers' point of view creates winners
Successful companies build products that appeal to the customers' self interest rather than their own.
Videos
Discover the latest insights and expert analysis on entrepreneurship, innovation, and business strategy.
The Enduring Rules for Business Success
Successful companies across sectors follow these simple rules to create memorable user experiences and to become brands of choice
How to get your sales team to build relationships
It makes better business sense to serve a customer over the lifetime of the relationship rather than merely sell. A simple way to make that happen is by changing how you incentivise your salespersons
Turning Your Customers into Brand Advocates
There's a smart way to turn customers into your biggest business ambassadors--and that too, without wasting big bucks on advertising.
Sadhguru and Ram Charan on Innovation, Creativity, and Spirituality
Prof Ram Charan decodes Steve Jobs' legacy at Apple
Redefining Success, Information Overload and Empowering Gen Y
As organisations get more and more younger, Ram Charan focuses on how CEOs will need to change the way they lead.