Thinking from the customers' point of view creates winners

Successful companies build products that appeal to the customers' self interest rather than their own.

Strategy and Innovation Apple Smartwatch

Episode 4: The New Rules of Business

One company that follows this principle is Apple. By appealing to consumers' self-interest, it provides them the emotional  reasons to buy. The rational reasons to buy, in terms of benefits and features, are secondary.

Also read his related column here.

(If you have any questions, please write to askrajesh@foundingfuel.com)


 

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