The Enduring Rules for Business Success

Successful companies across sectors follow these simple rules to create memorable user experiences and to become brands of choice

Strategy and Innovation Singapore Airlines Disney Store

Episode 3: The New Rules of Business

What is common to successful companies across regions and sectors? Three elementary rules really: One, a relentless focus on creating a better product or experience rather than a cheaper one. Two, prioritizing increasing revenue rather than reducing cost. And three, making the necessary changes to follow rules one and two.

Also read his related column here.

(If you have any questions, please write to askrajesh@foundingfuel.com)

 

 

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