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Most consumers trust earned media - recommendations from friends and family - above all other forms of advertising
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Most consumers trust earned media - recommendations from friends and family - above all other forms of advertising
Should venture capitalists be worried about a bubble? It's not relevant
Charles Assisi, Indrajit Gupta & C S Swaminathan discuss the underlying philosophy behind Founding Fuel
Experiment and struggle, make mistakes, take chances, and you may land up in the magic quadrant of high love and high competence
The co-founder shares the high points of his entrepreneurial journey and his next big, hairy, audacious bet.
There's a smart way to turn customers into your biggest business ambassadors--and that too, without wasting big bucks on advertising.
Prof Ram Charan decodes Steve Jobs' legacy at Apple
As organisations get more and more younger, Ram Charan focuses on how CEOs will need to change the way they lead.
Indian firms find it hard to inculcate radical innovation into their DNA. Perhaps they could draw inspiration from the experiences of US based pharmaceutical firm Vertex.
The search for higher purpose