Rahul Sharma is fighting the biggest battle of his life. He wants to take on China's Xiaomi and catapult Micromax to be among the world's five largest handset makers. His is a remarkably sharp mind at work to build the entity out into a powerhouse that puts the customer at the centre of everything Micromax does. To do that, Sharma double hats as a store salesman to put his finger on the pulse of what people want. The inputs go into the the company's development efforts. And no product, at Micromax is launched without asking two key questions: What is unique about the offering? How does it fulfil customer needs? His next big ambition is to create at least 5,000 mini entrepreneurs within Micromax.
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