The three co-founders quit large, established firms and took the plunge into entrepreneurship, driven by the search for new meaning and the urge to do something different. Coincidentally, for a variety of compelling reasons, entrepreneurship emerged as the Big Idea around which the new venture was conceptualised. Since entrepreneurs need much more than premium content, Founding Fuel used a unique combination of digital media and learning tools to serve an entrepreneurial community. A high-powered Advisory Council and a strong extended publishing network was formed to build considerable intellectual muscle. Underlying all this is a clear commitment to building a great place to work.
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