The Enduring Rules for Business Success
Successful companies across sectors follow these simple rules to create memorable user experiences and to become brands of choice
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FF Insights 718: Instant gratification
August 18, 2022: Who reads fake news?, The developer-influencer economy, Perspective matters
Traditional marketing is dead
Growth hacking is the new way, where companies craft the product in way that encourage users to evangelize the product
FF Insights 719: Self-handicapping
August 22, 2022: Nitish Kumar & Tejashwi Yadav vs. BJP, Killing Dehradun, The Zuckerberg Effect
Six Key Trends that are shaking up the Internet Economy
For the next 10 years, it will be an Asian revolution in e-commerce
FF Insights 720: The neurology of empathy
August 23, 2022: To moonlight or not, The IRCTC data brouhaha, Do not dance Basanti
FF Insights 721: The nature of thought
August 24, 2022: Are Indians phone addicts?, How to change, Functions of a potato
Thinking from the customers' point of view creates winners
Successful companies build products that appeal to the customers' self interest rather than their own.
Peter Cuneo, Turnaround Superhero
Peter Cuneo, former CEO of Marvel Entertainment and the man behind seven corporate turnarounds, on what really goes into resurrecting a failing company.
How Smart Companies Localize
If you want to democratize decision-making, you have to be dictatorial about data, says Mohanbir Sawhney. You need to centralize your data, and decentralize your execution