Please look now: We are changing
To make sense of the uncertainties and disruptions around us, we must try and understand the underlying human attitudes and behaviour. There’s much for brands and marketers to learn from the TikTok phenomenon
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Bharat is watching this. Is your brand watching too?
Business As Usual marketers are blissfully insulated from what’s happening on TikTok, an app that has at least 200 million of their own core customers hooked
‘As machines become more intelligent, they also become unpredictable’
In 2016, Go world champion Lee Sedol lost to AlphaGo, Google’s Go-playing AI program. How did the program do this? And why does this feat matter? Kartik Hosanagar answers that in this extract from his book, ‘A Human’s Guide to Machine Intelligence’
Algorithmic War is upon us
China and the US are already locked in a race to become the AI superpower. China seems to have a lead. It is creating an ecosystem for AI through state sponsorship and the innovations by entrepreneurial ventures
Not AI alone but AI + ethics
AI systems may be making important decisions that will fundamentally affect the lives of Indians. For AI to be truly transformative though, its ethical biases need to be rooted out
‘The power of coaching is to offer a different perspective’
Google’s Eric Schmidt, Jonathan Rosenberg and Alan Eagle share what they learnt from their mentor, legendary coach Bill Campbell, in their book ‘Trillion Dollar Coach’
A ranking of the 11 best Kolkata Durga pandals from 2023
A flavour of Kolkata’s creative spark during the 10-day celebration of the Mother Goddess
An inquiry into Agility
Implementing agile principles isn’t easy. It needs leaders who feel secure letting go of power and trusting the team to discover where may answers lie
What leaders need to do to capture value from innovation in the digital era
Innovation is easier in the digital era. Yet, capturing value from innovation is becoming more challenging. This calls for the leader’s role to change to that of chief experimenter
How to battle a demand slowdown
In a slowdown, consumers become more choosy. Are auto majors doing enough to develop and launch next generation cars that today’s consumers find desirable?