Reputation Management: What to Do When Your Brand Is Hit by a Scandal
As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work
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A civic tech approach to Swachh Bharat
Monitoring performance and impact is key to the success of the Swachh Bharat Mission. And that’s where technology can make a big difference
The ROI of business storytelling
Storytelling has a 28.06 times return on investment!
I am so bored at work; should I become an entrepreneur instead?
Do you really want to start out on your own or is it your midlife crisis talking?
Work Smart. Not Hard
Hard work is the base, but doing the same thing many times over will not help you solve a problem or master a new skill
Improve customer satisfaction at minimal cost: Convert customers into 'employees'
Involve customers and cede control over certain activities by providing them an obstacle-free, easy-to-navigate and secure platform to perform tasks
The importance of being Team Indus
If Team Indus succeeds in soft landing a spacecraft on the moon and wins the Lunar X Prize, it could set the stage for the company and India to be a big player in space engineering
Into the mind of the Indian politician
Corruption is a clichéd narrative to woo voters. What alternative narrative can politicians sell to the world’s largest democracy?
FF Life: The Cholas — Beyond Ponniyin Selvan 2
Beyond the movie, there are a number of reasons why the Cholas matter. Here’s how one can follow the Chola trail and get a deeper experience of what you saw in the movie
How will the Mindtree-L&T takeover battle pan out? Nine questions answered
The Mindtree founders want to retain their firm’s unique culture. And have chosen to strongly rebuff L&T’s takeover attempt. But as things stand, the odds seem stacked against the founders as they try to block the $18 billion megacorp from taking control. A prognosis of what could happen next
