Predictive analytics in the era of demonetisation
It is paradoxical—past data becomes more valuable just when current data diverges dramatically from past trends
Nitin Srivastava
Co-Founder and CEO
Mindworks Global
Nitin Srivastava is co-founder and CEO of MindWorks Global (MWG), a global content marketing agency. Eight years ago, Nitin started building a global delivery organization at MWG, with a strong bias for technology-enabled content solutions. MWG went on to deliver real-time, domain-specific content solutions to clients in the US, European and Asian markets, including Fortune 500 companies.
An alumnus of IIT Kanpur, Nitin is currently leading the company's transformation into a data-driven, content marketing company, which specializes in solutions for technology/IT, auto, finance and lifestyle verticals.
My contributions
14 articles written
Unstructured data and the infamous US elections
Tapping into unstructured data yields insights that may not be available otherwise
Why we might be reading the data wrong
Among other things, the problem might lie with our inadequate understanding of the domain we are trying to map through data
Building the data process: Three thumb rules in data design
Rely more on business users and crude prototypes, and less on unidimensional metrics
The undiscovered virtues of data storytelling
Rich insights from tables and charts won’t be enough. People connect to stories
Three Little Data hacks that keep your costs minimal
The obvious list of things to try includes prototyping, manual collation and more convenient prioritization
The fundamental, smart and surprising reasons to be data-genic
Gains range from discovering new revenue opportunities to a sharper customer focus
Creating value with Little Data
Big Data is for big pockets—for others, a bunch of easy-to-adopt data practices can still create significant value
Unleash the potential of your people
Experiences with our teams have made us rethink our corporate objectives and the gains are extraordinary.
What we can do about the rising challenges in hiring
How to navigate a job market where a lot of people are looking at start-ups primarily for a big spike in their salaries