Companies as diverse as Airbnb and PepsiCo India are involving proactive consumers to gain competitive advantage

How to attract users without having to shell out money on traditional marketing activities

Companies like Amazon, IKEA and Ritz-Carlton are proactive in anticipating customer's needs and nipping problems in the bud

Observe, articulate the pain point and ask an audacious question that seeks to convert the problem into a solution

Lessons from low-cost carriers and the gin market in India

The solution is simple: Build a culture of trust

Create a fair and transparent workplace that allows for autonomy and is free of fear

These simple behavioural changes can help you become a leader

For aspiring leaders, simple changes in the way they speak and behave can help improve relationships with co-workers

Successful companies build products that appeal to the customers' self interest rather than their own.