Reputation Management: What to Do When Your Brand Is Hit by a Scandal
As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work
Stay on top of what readers are engaging with right now.
The most-read stories right now, ranked by readership and recency.
As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work
What works and what doesn't when you have Doubting Thomases
Strategic agility allows companies to respond quickly to short-term needs while simultaneously keeping long-term good in mind
Learning the ancient art from life around us
What You Can Learn About Creative Entrepreneurship From Their Journey
You don't need a complex plot or theatrics. Narrating experiences and anecdotes can make an abstract concept concrete and build its memorability
Unilever, particularly through its Lifebuoy brand, and Apple are reaping the rewards of looking after the interests of all their stakeholders
Steve Blank, entrepreneur and founder of the Lean Startup movement, on how Beijing taught him the world no longer revolves around Silicon Valley.
Sumit Chowdhury, founder, Gaia Smart Cities, talks about how the plan to create a 100 smart cities will allow many ideas to be pooled together and drive collaboration
Say no if you don't have the particular competence, but the customer's reputation rests on it and there is a deadline