Building consumer empathy
Why are consumers not buying your brand? Understanding end-users and empathy for them is much more effective in problem-solving than relying merely on gut or tonnes of data
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Why are consumers not buying your brand? Understanding end-users and empathy for them is much more effective in problem-solving than relying merely on gut or tonnes of data
Sam Pitroda's biography, Dreaming Big, provides much needed perspective from the inside into how Indian telecom came out of the boondocks to be a force to reckon with
Is your communication also clouded with business jargon?
Experiences with our teams have made us rethink our corporate objectives and the gains are extraordinary.
CEO Zhang Ruimin transformed a bankrupt appliance manufacturer into a respectable brand, and is disrupting Haier again.
By turning itself into an internet-based platform company, Haier is doing something that has no precedents anywhere in the world. Can it pull off this audacious plan?
A roundup of news and perspective on disruptive technology from around the world. In this issue: artificial intelligence, robotics, cryptocurrency, wearables and future of work.
My daughter is better suited to taking over my business than my son. How do I manage the process?
Put your storytelling skills to work to be a super salesperson
Banks are sitting on a powder keg. Their business models are likely to be blown to bits if they choose to wait out for the digital disruption to gather steam.