How to get your sales team to build relationships
It makes better business sense to serve a customer over the lifetime of the relationship rather than merely sell. A simple way to make that happen is by changing how you incentivise your salespersons
Strategy and Innovation Articles
320 matches found
The new mantra of consultative selling
Smart companies aren't hiring salespeople anymore. They're investing, with good reason, in a different breed altogether.
How to go global in a jiffy
It often took several years - and sometimes decades - for companies to spread their wings around the world. But now, the old globalisation model is set to change dramatically.
How to create an Indian MBA
The MBA programme, as we know it in India today, is an import from the West with modest efforts at adaptation. The time to change it has come.
How to build a business model
Some pointers to books, articles, websites and hidden links on what it takes to build a great business model
Brand friend for life
Most consumers trust earned media - recommendations from friends and family - above all other forms of advertising
Turning Your Customers into Brand Advocates
There's a smart way to turn customers into your biggest business ambassadors--and that too, without wasting big bucks on advertising.
Sadhguru and Ram Charan on Innovation, Creativity, and Spirituality
Prof Ram Charan decodes Steve Jobs' legacy at Apple
Lessons from Vertex Pharma: Will we be able to develop breakthrough drugs?
Indian firms find it hard to inculcate radical innovation into their DNA. Perhaps they could draw inspiration from the experiences of US based pharmaceutical firm Vertex.
Shaun Rein on How China Will Become an Innovative Economy
China is not known to be an innovative economy, but Shaun Rein, author of The End of Copycat China, believes that will change sooner than we know
