Why Emotions Are First Principles in Product Strategy
Products succeed when they answer what people feel, not just what they need
Shrinath V
Founder, The Salient Advisory
Product & AI Strategy Advisor
Shrinath V. runs The Salient Advisory, where he helps leaders uncover blind spots and make smarter bets in the age of AI. With two decades of experience across global firms and startups, he advises product teams on strategy and execution.
He is also a long-time mentor with Google for Startups, where he has coached hundreds of founders, including many AI-led ventures, on the realities of selling to enterprise. Over the last year, his focus has been on AI adoption in practice—how leaders can move beyond experiments and bring AI into the real work of teams, decisions, and execution.
Shrinath is on LinkedIn and writes a blog, Blind Spots to Big Bets, on Substack.
My contributions
7 articles written
The Real Shifts Happening with AI
Notes from 'Reshuffle: Who Wins when AI Restacks the Knowledge Economy’, Sangeet Paul Choudary's new book
Inside India’s Real-Money Gaming Ban: Design, Addiction, & the Business of Play
What India’s ban on real-money gaming reveals about design, addiction, and opinion
In the Heart of the Serengeti
A journey through Tanzania’s landscapes, wildlife, and the drama of the migration
Maps, History, and Finding the Throughline
AI-driven, multi-layered maps could change how we understand power, culture, and the choices future generations will inherit
Nuance is the new differentiator
When every team has access to the same AI tools, your advantage will be in knowing what wasn’t said
From Bazaar to Breakthrough
The next phase of global innovation may emerge not from invention, but from how India adapts and stretches existing tools.