WPP’s Existential Dilemma: Falling Prey to the AI Narrative
In chasing tech transformation, WPP’s board may have overlooked the nuances of its own business. And that could put the company in play
Shekar Swamy
MD & Group CEO
R K SWAMY Ltd
Shekar Swamy is the MD & Group CEO of R K SWAMY Ltd, the only integrated marketing services group listed on the main board of both the BSE and NSE. Over several decades, he has helped build this world-class enterprise—consistently turning down acquisition offers from multinational companies. His reason: to avoid becoming “a victim of their agenda.”
Shekar also served as Adjunct Faculty at Northwestern University’s Medill School, where he taught Global Marketing Communications for 20 years.
My contributions
2 articles written
Thompson ad mortem. Who cares?
Why did WPP decide to snuff out the identities of three of its most storied agencies—Thompson, Y&R and Wunderman—to create a new entity VML, the world’s largest creative company? The clues lie in the stock markets—and the immense pressures acting on its CEO Mark Read