Who Goes to Almaty?
Discovering the rugged landscapes of multi-ethnic Kazakhstan
Piyul Mukherjee
Co-Founder
Quipper Research Private Limited
Piyul Mukherjee is the co-founder of Quipper, a qualitative research agency, that has become the go-to destination for a wide set of vibrant brands seeking to make a mark in the Indian, and increasingly, international marketplace.
She has over 30 years of qualitative research experience, including eight years at Lintas. She’s a member of the global Unilever panel aiding their accreditation programme for moderators and research leads.
With a PhD in sociology from IIT Bombay, and an MBA from Jamnalal Bajaj, she has co-authored part of the ESOMAR Market Research Handbook. She has also co-authored a biography of a teenager who participated in the armed revolution in Bengal as part of India’s freedom struggle.
My contributions
14 articles written
Educated, aspiring, but struggling for opportunities
FF Life: The story of four women who are among the many who fall into the gap between ‘Ladki Padhao’ (educate girls) and ‘Naukri Karvao’ (allow them to work)
FF Life: Have you heard of Tranquebar?
August 20, 2022: A laidback, do-nothing, soul-recharging holiday in tranquil Tranquebar
They chose schools for creative learning. What’s the benefit now, they ask
These two working moms wanted holistic development for their kids. Now they are struggling to create an at-home learning experience. Meanwhile, two nine-year-olds talk about what they miss about “real school”
Unplanned online education is short-changing our children
A literal and figurative screen has come up between learning and growth on one side and teaching on the other. Two senior school students and a teacher offer a view into a system that is falling short
Teetering on the Edge. Of survival
These three women—a taxi driver, a beautician, and a nurse—had many hopes that seemed within their reach in the City of Dreams Mumbai. Now, with another surge in Covid-19 cases, they are fighting hard to not let it all turn into a nightmare
So, who or what is mofussil?
India’s small towns move beyond the Bunty-Babli stereotype as they emerge as new labour hubs in the post-Covid world
During lockdown, at midnight. A movie party connects dispersed friends
The Sholay generation knew how to party over movies with friends. Netflix Party wants to recreate the experience for millennials. Apparently, the crazier the movie, the better it is
Stories of compassion from a cauldron in Surat’s textile hub
The lives of small business owners and migrant labour have been turned completely upside down. But the crisis may have also brought the community closer
Despatches from Indore: The quest for a secure job in the formal sector
This month, we participate in the lives of a few Indore residents, and get a glimpse of unspoken realities and desires, as jobs in the formal sector define their self-worth