Who took away my film?
Will streaming services decimate movie theatres now? Damodar and Harsh Mall debate what entertainment will look like post-pandemic
Digital marketing consultant
Harsh Mall is a digital marketing consultant based in New York City with experience in product management, market research, and consumer behaviour. At Ipsos, he helps brand advertisers improve their communications strategy through products that measure advertising and media effectiveness. He has also consulted public sector officials in emerging markets on marketing strategy and brand-building. Harsh has an MBA from the New York University Stern School of Business and a B.S. in Communications from Syracuse University.
3 articles written
Will streaming services decimate movie theatres now? Damodar and Harsh Mall debate what entertainment will look like post-pandemic
The youngest generation entering the workforce is comfortable in their digital skin. They know how to build rapport and connect naturally in virtual engagements, says Harsh Mall. But are we losing something important in this new online world, asks Damodar Mall
That line from the Dire Straits classic Money for Nothing says it well: people facing the uncertainty caused by a pandemic, are turning to familiar, comfort brands. Here’s a view on the phenomena from a millennial in New York, and perspective from his dad in Mumbai