Founding Fuel

Founding Fuel

Founding Fuel aims to create the new playbook of entrepreneurship. Think of us as a hub for entrepreneurs- the go-to place for ideas, insights, practices and wisdom essential to build the enterprise of tomorrow. It is co-founded by veteran journalists Indrajit Gupta and Charles Assisi, along with CS Swaminathan, the former president of Pearson's online learning venture.

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Masters of the universe
Newsletter

Masters of the universe

The online-offline battle isn’t over. Traditional retailers have been upping the game through creative promotions, spreading the sale period over a longer time period and embracing online