Make strategies stick - neutralize stories that undermine them
The first step is to acknowledge the anti-story and then put a more powerful story in its place
Columns
Discover the latest insights and expert analysis on entrepreneurship, innovation, and business strategy.
Why you should treat your employees as well as your customers
Skilled, knowledgeable employees help their companies gain enduring competitive advantage
Cash flow and the three other measures you absolutely cannot ignore
The measures that matter: cash flow, customer satisfaction, employee perception and reputation
Why questions score over answers
All discovery, invention, innovation are outcomes of curiosity, of asking all manner of questions.
Why digital transformation is so difficult to achieve
The challenges aren't as much about innovation or technology, but unlearning and learning afresh
How Zara, Sensodyne and others use behavioural science to unlock value
Why customers behave the way they do and what you can do to influence their behaviour
Happily Unbalanced
Is it possible to work 250 hours a month and still remain healthy, happy and married?
Case studies are dead. Long live success stories
Make case studies interesting to read, easy to recall and effortless to retell by introducing elements of a good story
Farmville comes to real life - on a plot of land near you
Alibaba's group-buying website Juhuasuan lets urban users contract farmers to grow selected vegetables on spare plots of land and ship them back to them
Why you should sell your brand as an experience
How Starbucks engages all five senses to create a memorable experience and turn customers into brand advocates