Book Extract: From customer journeys to integrated experiences
A brand’s attempt at relevance and how AI worked for it. An extract from Sangeet Paul Choudary’s new book, “Reshuffle”
Articles
Discover the latest insights and expert analysis on entrepreneurship, innovation, and business strategy.
The Real Shifts Happening with AI
Notes from 'Reshuffle: Who Wins when AI Restacks the Knowledge Economy’, Sangeet Paul Choudary's new book
Curtain Raiser: The Durga Puja Experience in Kolkata
Experiencing the world’s largest street art festival
The Quiet Drift Toward Precarity
What the rise of contract labour reveals about the health of India’s factories — and the future of India Inc.
Inside India’s Real-Money Gaming Ban: Design, Addiction, & the Business of Play
What India’s ban on real-money gaming reveals about design, addiction, and opinion
How to make cultural festivals independent, inclusive, and sustainable
Cultural festivals succeed when they put community before commerce and independence before sponsorship—while continuously experimenting to stay relevant and inclusive. Insights from the builders of the Bangalore Lit Fest and Mumbai’s MAMI film festival
Oppenheimer’s Lesson for the Age of AI
As with the atomic bomb, a new technology threatens humanity. Will we look up this time—or repeat history’s worst mistake?
France’s Wine Cities: A Feast Beyond the Glass
A journey through Dijon and Lyon reveals France at its finest—sublime food, world-class wines, and centuries of history
In the Heart of the Serengeti
A journey through Tanzania’s landscapes, wildlife, and the drama of the migration
12 Places That Helped Shape Post-Independence India
They tell the story of modern India’s evolution